Original Message -----
Sent: Thursday, January 06, 2005 5:59 AM


"Dear Mr. XXXXXX: Thank you for your recent fax sharing your views about the
program Who'sYour Daddy that recently aired on FOX. We have reviewed the
program andweshare your concern. A portion of our advertising dollars are
spent on "time rotation", inessence buying time during a time slot, say 7:00
PM - 11:00 PM, on aparticular station. Thelocal station then schedules our
commercials to run as best suits themduring that time period. Because we
are concerned that our advertisingappears only onprograms that are aligned
with General Mills' family friendlyadvertising policies, we often restrict
advertising from appearingduring specific programs. Who's Your Daddy is a
new midseason program and General Mills had noprior review of the program
and failed to recognize that it could appearin one of ourrotations in some
markets. Having now reviewed the first episode, weagree that it is not
aligned with our advertising policies.Subsequently, we have notified
ournational media buyer and FOX that General Mills does not wish toadvertise
on any future episode of Who's Your Daddy. Again, thank you for sharing your
views on this matter. I regret thatour advertising appeared on a program
that you found offensive. Best Regards, Jeffrey N. HagenDirector, Consumer
ServicesGeneral Mills